Best E-commerce Trends to follow in 2022:
E-commerce trends are constantly changing. Every day you hear something new happening in the E-commerce industry. In simple words, commerce is giving tough competition, and if you or your agency is not following the latest trends, you might lose the race.
According to a survey by Statista, in 2021, the worldwide eCommerce market generated approximately $4.9 trillion. It’s a landscape that is constantly evolving. It means that you need to know how to implement the latest trends and beat your competitors in this race.
As we are in 2022, it’s the best time to know about the latest E-commerce trends you need to follow this year. So here, in the article below, I will talk about the top 5 e-commerce trends to follow in 2022.
So let’s have a look.
Voice Shopping/ Voice search:
Last year was all about smart speakers, and now people don’t have much time to search through the websites. Instead, they prefer smart speakers so they can voice search their desired products. According to Statista, it is estimated that the volume of voice shopping is expected to top up at around $40 billion by the end of 2022.
The best example of Voice Shopping is amazon, one of the best and leading E-commerce markets in the United States of America. Amazon Alexa is one of the features used by 41% of its clients.
Social media has now become one of the essential sales tools too. People tend to buy things from different e-commerce stores while scrolling through their social media profiles. In addition to that, Social media platforms have built many features that allow consumers to make purchases without leaving the application. It also supports merchants in sales and marketing. While using Social Commerce trends, you need to keep the following three points in your mind.
- Do proper research before choosing a Social media platform for marketing.
- Also, Make use of in-app shopping features and paid advertising to generate better sales.
- Hire social media bloggers and influencers to increase your sales.
Multiple Payment methods:
Another E-commerce trend that will become popular in 2022 is Multiple Payment methods. Remember, clients always prefer their comfort; they need quick and easy payment methods that don’t require much hassle.
Many people usually cancel the order if they don’t find the desired payment method. So in simple words, Multiple payment technologies are the best idea to reduce cart abandonment and increase sales.
Start with e-wallet payments such as Apple Pay, Google Pay, and Paypal.
Users always prefer virtual showrooms other than browsing through photos. Many E-commerce stores have adopted the trend of Virtual showrooms, and they have seen a quick increase in their sales and marketing. Everyone loves to have a real-life shopping experience; also, virtual showrooms give easy payment and exchange policies, which is why people trust virtual showrooms more often.
No one can deny the fact that consumers are now becoming lazier. They don’t have enough time to pay attention to long paragraphs and product details because they prefer video commerce.
Video commerce is the trend that involves a video by an online store that describes all the details related to a particular product. In addition, a video combines both the sound and the image to offer a crystal clear view of the product; hence it is best to convert the visitor into a customer. Nowadays, social media platforms like Facebook, Youtube, and Instagram have introduced the Reels feature, and it’s a short video with an important message.
While starting a Video commerce trend, keep the following three points in your mind.
- Always prefer short-duration videos.
- Post the same video on both website and social media pages.
- Also, include unboxing and tutorial videos.
If you want to become a market leader, following the latest eCommerce trends mentioned above is essential. These trends might look super simple to you, but trust me, even simple steps sometimes are enough to bring innovation. A thriving market leader always keeps an eye on market news and related influencers. My advice to all the newbies is to keep yourself updated and never hesitate while trying something new.